6. How long does it take to get listed in the top 10?
There are a number of factors which Google assesses to determine how relevant your site is to a specific keyword. One of biggest factors is the actual keyword you choose - the more general the keyword is, the more trust is required by Google to rank you for it.
We guarantee that we will get your site listed in Google's top 10 organic listings within 3-6 months for five chosen keywords, or we refund your monthly fees. If we don't think this is possible (because your domain is new, or your keyword happens to be something with unusually fierce competiton), we will propose some easier keywords to get you going, with a view to taking on the harder ones in a few months.
The reason for this is that it's better to get traffic for less popular keywords, than none at all for hard ones. Also, by optimising your site for easier keywords, you also help to build up trust and improve your ranking for the harder ones long-term. For example if a plumber from Basingstoke had a brand new domain name, rather than going for "plumber basingstoke" right away, we'd propose that they chose something like "emergency plumber basingstoke". Because the latter of the two keywords contains the first one, it will help to build-up trust with Google so in 3-6months time, they can then start doing SEO for "plumber basingstoke", and eventually look at "plumber" in say 12 months.
This strategy means that the traffic going to the site gets off to a good start and grows steadily, as does Google's trust in the site.
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