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SEO or Search Engine Optimisation is hard to quantify. There are almost endless factors that affect where a site will position on Google. We have attempted to explain the basics in laymen's terms below, but if you need a more detailed chat, just call us. |
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on page optimisation: We optimise the text on your site relevant to your business. This might sound elementary, but it ensures you mention the actual keywords you are searched for, enough times, and in the right places. Part of this is keyword density where we ensure you mention your key search terms enough, but not too much. |
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off page optimisation: We use sites ranked highly by the search engines to send inbound links to your site. This takes time and money, but it tells the search engines what you do, and adds a vote of confidence from the sender. The more of these inbound links you have, the better quality of site they are from, and the more relevant the content on that site is; the higher your site will rank. |
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white hat: there are two methods of performing search engine optimisation - the right way (white hat) and the wrong way (black hat). Black hat involves automated processes that build lots of irrelevant, low-value links to your site, effectively spamming the search engine. Not surprisingly they don't like this, and in the worst instances, sites are blacklisted from all search results. One famous German car producer's site was blacklisted for months because they used black-hat SEO - impacting their business massively. |
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guaranteed results: Unfortunately SEO has received bad press from black hat companies using telesales and misinformation to get clients. We have put some concrete guarantees in place to prove to new customers that we will deliver the results you need, without a monthly contract. |
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