when to use email marketing?  The short answer is: If you have a website, you need email marketing... how: you add a "subscribe to newsletter" module to your home page (we can do this for you). why: well, if someome who visits your website signs-up; you are given the opportunity to repeatedly put your brand infront of them, promote new products, or offer incentives - why would anyone ever want to pass such an opportunity by, espeically when it often costs under 1p to do so! when: if you are getting lots of traffic, but little repeat business, you need more orders from your existing client base, you are launching a new product or service, you have lots to talk to your customers about, you want to expand your subscriber base...   ...you get the idea! ...and if you don't have a website yet, then you probably should (we can help with that too using our mi|cms content management system) and web design services. Oh and just in-case you have a website, but it's not really working for you, no-one seems to visit it, or those that do just aren't picking up the phone and calling - have you ever considered why this may be? If you havent had any SEO (search engine optimisation) done, then keep the faith, because our mi|seo package can really help. SEO drives targetted traffic to your site in seriously high voumes. If people are looking on the internet for what you supply - we make sure they find you, if they can't then what's the point in your website? It's that simple...