Email marketing is sending emails to customers, newsletter subscribers, members, users; in fact anyone who has agreed that they are happy to recieve marketing emails.
Businesses will usually have a "sign up to our newsletter" tick box when someone registers on their website. Once sign-up is completed, the user's email address will be recorded in a list of subscribers.
The business will then regularly email the list of users with promotional offers, newsletters, etc. It is also common that automated emails are sent when for example; someone makes a purchase on an ecommerce site, and the site then sends them an email to thank them for their custom, and invite them to take advantage of a special offer, or other promotion.
This is email marketing in it's purest form - getting sales as a result of sending an email. The profit on the sale can be very large, and the cost of the email can be less than 0.1 pence. Hence why an ROI of well over £50 is possible from every £1 spent on email marketing.
mi provides businesses with powerful easy-to-use email marketing software which can be "plugged in" to any website; automating emails, reducing man hours, and increasing sales.
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