All you need to know to get the most from your email marketing software
Email marketing is one of the fastest growing marketing practices because it offers an incredible ROI.
Some stats from the US:
66% of those surveyed said they had made a purchase because of a marketing message received through email. - ExactTarget, "2008 Channel Preference Survey" (2008)
Email's ROI in 2009 was $43.52 for every dollar spent on it. - Direct Marketing Association (2009)
57% of consumers feel they have a more positive impression of companies when they receive email from them. - Epsilon "Branding Survey" (Feb 2009)
Some stats from the UK:
The UK market for Email Marketing platforms and services was worth £221 million in 2007 and will grow by an estimated 24% to a value of £274 million by the end of 2008. (E-consultancy Email Marketing Platforms Buyer’s Guide 2008)
The share of respondents’ digital marketing budgets dedicated to Email increased from 19% to 23% in 2008. - (E-consultancy and Adestra Email Marketing Industry Census, 2008)
Email marketing has overtaken affiliate marketing as the channel driving the most volume after paid search. - (E-consultancy / R.O.EYE Affiliate Marketing Survey Report 2008)
So now you know it's the best thing since sliced bread, let's explore how to make it as effective as possible.
What is email marketing?
Why use email marketing?
When to use email marketing?
Which email marketing software?
Email marketing vs other marketing?
What's the differnce between Spam and Solicited email?
Sending the perfect email
After you send your email
Please Note: mi|emailer is email marketing software to be used for sending permission-based emails. You should never send emails to individuals where the person has not given their permission to be contacted - this is Spam and circumvents the Data Protection Act.
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